Business district streetscape, trees and consumer response

Kathleen L. Wolf

2005-12-01

Journal of Forestry -Washington- 103(8)

Tags: Economic impact, Aesthetic appeal, Foot traffic, Community well-being, Urban planning

Trees positively affect judgments of visual quality but, more significantly, may influence other consumer responses and behaviours. Survey respondents from all regions of the United States favoured trees in business districts, and this preference was further reflected in positive district perceptions, patronage behaviour, and product pricing.

The article examines the impact of urban tree canopies on consumer behaviour in business districts. It highlights how well-designed streetscapes with trees can enhance the aesthetic appeal of commercial areas, leading to increased foot traffic and longer shopping durations. The study reveals that consumers are more likely to visit and spend money in areas with abundant greenery, as trees contribute to a more pleasant shopping experience. Additionally, the presence of trees is associated with higher property values and improved community well-being. The findings underscore the importance of integrating green infrastructure into urban planning to foster economic growth and enhance the urban environment.

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Keywords: Urban trees, Streetscapes, Consumer behaviour, Business districts, Green infrastructure